Marketing
I organized digital marketing into three main categories: Google ads, social media templates, and email marketing templates. I made sure that all the digital media had consistent branding elements and created a modular font library that could be used for all digital ads.
UX/UI
IT & Marketing
Role:
Sr. UX Designer
Date:
2018 - 2022
Problem Space
When I was given the responsibility of marketing, I saw an opportunity to create something from scratch. There were no existing resources, so I took the initiative to develop new digital marketing templates and libraries, all while staying aligned with the core library. I noticed that the marketing efforts hadn’t been consistent in the past, so I focused on building a more cohesive strategy. During my time there, though, I was able to make a real impact by revitalizing our digital presence and creating a more inviting atmosphere for our audience through creative graphics.
Click on the ad to see the HTML version
1/4
Social Ads
I designed new Google ads using Sketch and uploaded the required .SVG and .png assets to Bannersnack. Then, I created modular templates for different social media platforms and campaigns. Furthermore, I developed a design library dedicated to digital marketing assets as their display requirements are distinct from those of our corporate website or application.
2/4
Digital Guides
Our primary service is a web application that provides parents with a comprehensive guidebook on teaching their children how to drive. The Behind-The-Wheel Parent Taught Guide is an essential resource that includes driving assessment and reporting documents to evaluate the student driver’s abilities and monitor their progress throughout the teaching and classes.
3/4
Email Marketing
I analyzed email marketing campaigns targeted towards a statewide demographic in Texas using Campaign Monitor. I also tracked the ratio between email views, opens, clicks, and all transactions made through our database using promotional codes. Additionally, I created email marketing templates in Sketch for both registered and unregistered users. With Campaign Monitor, I was able to design user journeys and set conditional options for data to be sent out.
4/4
Google Ads
It has been observed that 75% of adult first-time drivers are foreign immigrants, out of which 95% are Spanish speakers. These individuals prefer taking an American Drivers Ed course in Spanish as it is more comfortable for them. Since driving is universal, marketing plays a crucial role. Hence, I have translated the existing English ads into Spanish and also created new ads in English.
ad samples
