Marketing

I organized digital marketing into three main categories: Google ads, social media templates, and email marketing templates. I made sure that all the digital media had consistent branding elements and created a modular font library that could be used for all digital ads.

Problem Space

When I was tasked with marketing, I discovered that there were no existing resources available. I had to create new digital marketing templates and libraries based on the core library. The marketing efforts were never consistent, and after I left, the problem space worsened as we stopped advertising with Google. The design consistency also suffered, causing Instagram to hit a stale point. When I was there, I solved the problem with our digital audience by creating a welcoming environment with graphics.

Click on the ad to see the HTML version

2/4

Digital Guides

Our primary service is a web application that provides parents with a comprehensive guidebook on teaching their children how to drive. The Behind-The-Wheel Parent Taught Guide is an essential resource that includes driving assessment and reporting documents to evaluate the student driver’s abilities and monitor their progress throughout the teaching and classes.

3/4

Email Marketing

I analyzed email marketing campaigns targeted towards a statewide demographic in Texas using Campaign Monitor. I also tracked the ratio between email views, opens, clicks, and all transactions made through our database using promotional codes. Additionally, I created email marketing templates in Sketch for both registered and unregistered users. With Campaign Monitor, I was able to design user journeys and set conditional options for data to be sent out.

4/4

Google Ads

It has been observed that 75% of adult first-time drivers are foreign immigrants, out of which 95% are Spanish speakers. These individuals prefer taking an American Drivers Ed course in Spanish as it is more comfortable for them. Since driving is universal, marketing plays a crucial role. Hence, I have translated the existing English ads into Spanish and also created new ads in English.

Google Adwords
ad samples

Solution

I design modern and sleek HTML ads that are animated and interactive, with a high potential to boost sales and expand our digital marketing reach for online sales. Our company stands out from the competition as we create our animated ads in-house.

Marketing

Problem Space

Social Ads

Digital Guides

Email Marketing

Google Ads

Solution

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Process

NDT

Biotex, Inc.

Xbox Fitness

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Branding & Visual

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